Earth Hour 2011 has launched a new online platform, Earth Hour, Beyond the Hour, marking the March 26, 2011 global event. This year, Earth Hour asks people to commit to an action they will sustain for the future of the planet. The online platform www.earthhour.org/beyondthehour will allow individuals, governments and organizations globally to share their actions. Says Jim Leape, director general of WWF: “The challenges that face our planet are immense, but never underestimate the possibility for change when we face these challenges with true common purpose. Hundreds of millions of people around the globe have given us a glimpse of what is possible. It is now time to go beyond the hour and show what can be done – by the people for the planet.” WWF says social media will play a vital role for Earth Hour 2011 and connect millions of people worldwide. The 11-language platform is integrated with social networks including: Facebook, Twitter, Mixi, Myspace, Odnoklassniki, Cloob, Orkut, Qzone, RenRen, Vkontakte, Maktoob, Skyrock, Xing, and Zing. Here are some high-profile commitments: The Government of Nepal has committed to stop tree-felling in the Churiya Range, a forest area spanning 23,000+ sq km. Pocoyo, an animated TV series, will reach...
Via: traveling greener
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